Shawluxe came to me in need of a full rebranding, new website, new systems, and social media strategy. I assisted in their rebranding, created an entire marketing and social media strategy, and built a new and optimized service website for them.


Context & Challenge

Brett Shaw, the owner of Shawluxe, contacted me in need of assistance with rebranding and building a new website as his previous site had encountered a fatal error. He also needed marketing and social media strategy assistance to expand his online footprint and elevate the level of his clientele. 

Challenge 1

Build a new WordPress website for Shawluxe Premier Renovations.

Challenge 2

Expand Shawluxe’s online reach through organic and paid campaigns.

Challenge 3

Elevate the level of Shaluxe’s clientele and projects.


Process & Insight

I researched Brett’s business, market, and competitors and concluded he was in an excellent position to grab a large market share in his area. Most competitors were doing small jobs, free on-site estimates, and had very little online presence. 

  • Small Time Competitors 40% 40%
  • Virtual Esitmates 62% 62%
  • Expanded Online Footprint 97% 97%



I designed and built Shawluxe’s new website on WordPress, integrated social media feeds, email marketing, and virtual estimate capabilities. The website was designed to showcase Shawluxe’s services and previous projects, as well as allow clients to sign up for a virtual estimate in a user-friendly manner.  

I also created a comprehensive marketing blueprint for Shawluxe and advised on methods to boost social media engagement and following.



The new website and virtual estimate process has been quite lucrative for Shawluxe, and has freed up Brett’s time that was previously spent driving to on-site estimates. As expected, the size and quality of jobs have increased exponentially.

In addition, Shawluxe has grown its online following to over 10K collectively and continues to expand. They are experiencing great success with their before and after videos and fun team photos, as well as drone footage.

New Revenue

Page Views

New Customers

Happy Client

I can’t say enough about Sandra and my experience working with her on my complete rebranding project! From start to finish, not one single complaint or negative issue! She works nonstop, is the best at communicating (no matter the day or time, so impressive) so talented and skilled at all phases of digital marketing, and delivers top-quality work in a very timely manner! As a very intense entrepreneur myself who isn’t normally very pleased too easily, I must say that this was meant to be! I still stay in touch with her and will count on her for any of my digital marketing needs as I continue to grow and progress! Don’t think TWICE if you’re debating hiring her – you’ll be VERY GLAD you did!!



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