Shawluxe Premier Renovations
Case Study
Shawluxe Premier Renovations
Bringing Luxury and Legacy to Life in Every Detail
When Brett Shaw first came to Bellastrega, he was looking for a brand that reflected who he truly was: a master craftsman with a heart for his community and a commitment to excellence that ran deeper than profit.
Back then, his business was still called Shaw’s Painting, a name that no longer fit the scale or scope of what he and his growing team were accomplishing across Champaign, Illinois. The website was outdated and broken. The branding no longer told the story. What was missing was a way to honor the transformation his business had already made, and to position it for what came next.
A Shared Commitment to Craft and Character
From the first conversation, Brett and Bellastrega’s founder, Sandra West, clicked.
“We bonded over the grind,” Sandra says. “We’re both hands-on founders who don’t mind getting our hands dirty and care deeply about the people we serve. Brett’s someone who shows up, not just for his business, but for his team, his family, and his community.”
Despite managing multiple crews and a fleet of trucks, Brett is still on job sites himself, walking through kitchens and remodels, talking with clients, ensuring every detail is right. He leads from the front. That same people-first, community-minded approach shows up in everything from his team’s culture to the local schools and causes Shawluxe supports.
Reimagining the Brand: From Paint to Prestige
The first step was renaming and rebranding. Shawluxe was born out of the need to reflect what the company had become: a high-end, full-service renovations firm with the craftsmanship and integrity to match the most exclusive homes in the area.
Sandra and her team built a brand and website that not only looked stunning, it felt aligned. Luxe, modern, welcoming, and professional. “We built a digital presence that felt like one of his kitchens,” Sandra laughs. “Elegant, high-functioning, and rooted in the personality of its owner.”
Alongside the branding and site came a full marketing blueprint, custom content strategy, SEO support, and paid ad campaigns. Brett took those strategies and ran with them, eventually bringing in an internal team to collaborate with Bellastrega on content and visibility.
The Impact: Growth Beyond the Numbers
Shawluxe has become a household name in their region, earning 198 five-star reviews on Google and a social presence that reflects the high-end nature of their work. But the real transformation runs deeper.
Brett has grown into his role as both founder and the face of the business. With a brand that reflects his values and a system that supports his growth, he’s been able to:
- Gain clarity and confidence in how the company is positioned
- Show up visibly and authentically in his community and online
- Attract dream clients who value craftsmanship, luxury, and integrity
- Free up time to focus on leadership and long-term vision
The business now has multiple teams, a recognizable fleet of vehicles, and a brand that earns attention and trust before the first handshake.
From Partner to Ally
Over nearly five years of working together, the relationship between Bellastrega and Shawluxe has evolved into a true partnership, one grounded in mutual respect and aligned vision.
“We’ve both grown so much,” Sandra says. “Watching Brett step fully into who he is as a business owner and community leader has been one of the most rewarding parts of my career.”
A Note from Sandra
“I wish more home services and service industry owners knew that every brand has a story worth telling.
You don’t have to be a nonprofit or an author to move people. If your heart is in your business, we can make it shine.”