Lions Services
Case Study
Lions Services
Strengthening a Mission Through Storytelling, Strategy, and Community Connection
When Lions Services first came to Bellastrega, the team was searching for a better way to share the heart of their work. Their mission was powerful. Their programs were changing lives every day. But the digital presence that was meant to support that mission was not reaching the people who needed to see it.
They didn’t just need posts. They needed clarity, structure, and a partner who could translate their impact into a clear, compelling, and accessible digital strategy.
Within weeks, it became clear that Lions Services had an incredible story to tell, and Bellastrega was ready to help them tell it with intention.
A Collaborative Approach Rooted in Clarity and Support
From the beginning, Bellastrega Media partnered closely with the Lions Services’ team to bring more order, consistency, and momentum to the organization’s communication efforts. Integrating tools like Slack and Cloud Campaign allowed the team to collaborate faster, streamline feedback, and create a more unified process across all channels.
The focus was simple:
Share real stories, stay consistent, and build a deeper connection with the community that surrounds and supports Lions Services.
What We Built Together
During September and October, Bellastrega Media supported Lions Services across every major digital touchpoint, creating:
- A coordinated posting strategy across Facebook, Instagram, LinkedIn, and the website
- Mission-focused storytelling to highlight the people behind the work
- Custom-designed graphics, reels, and fundraising content
- Event promotion and digital communication support
- Zeffy fundraising tracking and optimization
- Comprehensive analytics to understand audience behavior
- Strategic recommendations for long-term growth and donor engagement
The Transformation: Visibility, Engagement, and Real Measurable Growth
The impact of the campaign was immediate and groundbreaking.
Based on the September–October performance data:
- More than 4500 total website sessions, a major increase from the previous perio
- 83 percent growth in average engagement across Meta, LinkedIn, and the website
- A remarkable 477 percent increase in funds raised through Zeffy
- Facebook views up 562 percent
- Instagram reach up 1600 percent
- LinkedIn followers rising by 32 percent with stronger interaction
- Website traffic up 79 percent, with notable growth in organic and direct visitors
These results confirm the power of consistent storytelling, cross-channel coordination, and a strong mission that resonates with the community.
Stronger Systems, Smoother Processes
With improved communication channels and streamlined workflows, Lions Services was able to respond faster, plan content more effectively, and support events with clearer messaging. This strengthened internal collaboration and created a more cohesive brand presence.
The increased engagement also reinforced something essential.
People cared deeply about this cause, and they were ready to show up when the story was shared clearly and consistently.
Looking Ahead: A Foundation for Sustainable Growth
The report revealed important insights and highlighted key next steps that will help Lions Services continue expanding its reach:
- A centralized campaign calendar
- Integrated donation and event tracking directly on the website
- A more strategic Google Ads approach focused on search intent
- Impact-based fundraising themes
- Expanded audience development across platforms
- A modern, accessible website structure for better control and analytics
These recommendations will help Lions Services move from reactive communication to purposeful long-term strategy.
Final Thoughts
The partnership between Lions Services and Bellastrega Media showed what is possible when a mission is supported by clear storytelling and a consistent digital presence. Even with short timelines, the organization experienced record growth across every channel.
Most importantly, the community saw, felt, and understood the impact of Lions Services in a new way.
This case study represents only the beginning. With a strong foundation, an aligned team, and a mission that truly matters, Lions Services is positioned to continue growing its reach, inspiring donors, and strengthening the lives it touches every day.