Kotobuki Seating
Case Study
Kotobuki Seating
One Story with Three Perspectives: How we told a 3-in-1 Narrative for Kotobuki Seating International
In today’s content saturated world, audiences don’t just want information, they want meaning. They want to understand who a company is, why its work matters, and how that work impacts real people and real places. In our production for Kotobuki Seating International, we took the creative approach of telling their story with a 3 in 1 Narrative. This approach allowed us to bring together brand story, project context, and authentic validation into one cohesive, compelling production.
The Challenge: Telling More Than One Story Without Dilution
Kotobuki Seating International is a global leader in performance seating, known for precision engineering, thoughtful design, and long-term durability. But this project wasn’t just about showcasing a manufacturer, it was about demonstrating real world impact.
The installation of the seats at Arts Center United in Fort Wayne, Indiana represented more than a seating upgrade. It was an investment in the cultural life of the community that enhances the experience for performers, patrons, and administrators alike.
The challenge was clear:
How do you tell Kotobuki’s story, the venue story, and the client’s experience without fragmenting the message or overwhelming the audience?
Our Solution: A 3-in-1 Narrative Framework
Rather than treating these elements as separate segments, we integrated them into a single narrative arc each reinforcing the others.
1. The Company Story: Purpose and Craft
Kotobuki’s story anchors the narrative. Their philosophy of designing seating that enhances performance spaces isn’t presented as marketing copy, but as a guiding principle. Viewers understand not just what Kotobuki does, but why they do it. This sets the foundation for everything that follows.
2. The Venue Story: Context and Meaning
Arts United Center becomes more than a backdrop. By highlighting the venue’s role in Fort Wayne’s arts ecosystem, the project gains emotional and cultural weight. The audience sees how thoughtful seating design directly supports artistic expression, audience comfort, and long-term usability.
3. The Testimonial: Trust and Validation
Finally, the testimonial from Arts United Center ties it all together. Hearing directly from the venue provides credibility no branded message can manufacture. Their experience validates Kotobuki’s claims, while also humanizing the project through real world results.
Why the 3-in-1 Narrative Works
This approach is efficient because it avoids repetition and compartmentalization. Each story naturally advances the next. The company’s values are proven through the project and the project’s success is confirmed through the testimonial.
More importantly, it’s effective because it mirrors how audiences actually process information. People don’t think in silos, they connect the dots. The 3-in-1 Narrative gives them those connections, clearly and organically.
The Result: A Unified, Impactful Story
The final production doesn’t feel like a case study, a brand video, or a testimonial. It feels like a single, complete story. A story where innovation meets application, and where craftsmanship is validated by experience.
It’s a story that resonates with architects, venue managers, and decision makers alike because it speaks to outcomes, not just features.
This Is How We Think at Bellastrega Media and Design
The Kotobuki Seating International project is a clear example of the strategic storytelling we bring to every production. We don’t just capture footage, we design narratives. We look for intersections where brand, place, and people meet, and we shape those intersections into stories that inform, engage, and endure.
How about you?
Do you have a story you want to tell?
Do you have a story you need to tell?
Are you trying to figure out what your story is?