About Us
Our Story
Bellastrega was built for the business owners who believe in doing good and doing it well.
We’re not your typical agency. We’re a creative firm built by people who have lived through hardship, broken generational cycles, and chosen to create something better, not just for ourselves, but for the people we serve.
At our core, we’re storytellers and strategists, creatives and problem-solvers. But what truly sets us apart is our heart. We work with mission-driven brands who are lifting others up: nonprofits, service providers, community-focused businesses, and purpose-driven companies of all kinds.
We help them tell their story clearly, reach the people who need them, and build something that lasts.
This isn’t about flashy marketing campaigns or vanity metrics.
It’s about creating authentic connections, building trust through transparency, and helping founders get back to the work they love, free from the burnout of trying to do it all alone.
Our goal is simple:
To help good people do great work, and to make the world a little better in the process.
Organizations We’ve Supported
Meet the Founder
Sandra West
CEO | Lead Strategist & designer
My Biography
The truth is, Bellastrega didn’t begin as a business plan.
It began as a survival story.
My early life was tumultuous, surrounded by hardship, addiction, and abuse. I became a mother far too young, with no guidebook and very little support, and spent years doing whatever it took to keep going.
Freelancing wasn’t a career move. It was how I fed my children. How I kept us afloat while I worked a day job and went to college at night. How I proved, to them and to myself, that we didn’t have to stay trapped in the cycles we were born into.
But along the way, something changed.
As I worked with business owners and nonprofits, many of them fighting their own uphill battles, I realized my skills were helping them reach the people they were meant to serve. My work was a multiplier for their impact.
And that’s when I knew: this wasn’t just about building websites or running marketing campaigns.
It was about helping others build legacies of their own.
After years of freelancing and contract work, I found myself with a full roster of loyal clients who needed expanded services, and new clients needing support. I had my hands full, and I knew it was time to evolve & begin building a business with a team.
I named the company Bellastrega, which means “Good Witch,” a nickname given to me during one of the hardest times in my life by a friend I helped through his own storm. It reminds me that light can exist in even the darkest places, and that our greatest power is often how we show up for others.
Today, Bellastrega Media & Design has grown into a thriving firm of creatives and experts who share my passion for making the world a better place. But there was a time when I only dreamed of being able to help others, to have a real impact on the world.
I’ve walked the hard road.
I’ve built something from nothing.
And I’m here to help others do the same.
If you’re building something that matters, you’re why we exist.
Because no one changes the world alone.
Our Team
The Experts & Creatives of Bellastrega
Ken Fay
Creative Director & producer
Biography
When someone asks that question “Tell me about yourself” I used to reply with a long list that included: writer, director, producer, content creator, founder, co-founder, and digital artist. I’d often add creative collaborator and Emmy award winning.
These days I simplify all of my media, production, and life experiences into the simple statement “I am a Storyteller”
You see, l’ve often been that Storyteller in the room that a nonprofit needed to get their voice heard or that Storyteller in someone’s pocket that encouraged and helped a client overcome a creative obstacle.
Many times, l’ve been the Storyteller that account executives have sought after to dream up (and then make a reality) a media campaign for their clients.
I’ve been the Storyteller that gives the creative juice to a startup, gives creative and marketing support to an established team, or is called upon to build the team a business needs.
I’ve been the Storyteller that mentors and teaches. The Storyteller that writes, directs, and produces his own works. The Storyteller that is often called upon to lend a hand.
Being the Storyteller gives me the opportunity to create in a variety of genres that include; commercial ads, promotional pieces, features, long and short form documentaries, bio videos, network productions, series, faith, educational, health, insurance, technology, and corporate communications.
It’s allowed me to work around the world and right next door.
In all of these roles, l’ve come to realize that one thing never changes; the Human Heart.
We are all connected by that heart thread of the human experience. It’s in that connection that we share our best stories and our best selves. I love what I do because I love what people can do.
My creative door is always open and my virtual table set with a full tea or coffee service. So, come on in, have a comfy seat, and let’s chat about what’s possible.
Laura Sisco
Senior Marketing Assistant
A former journalist and radio announcer turned marketing pro, I’m passionate about helping brands and causes that make a real impact. When I’m not crafting strategies or fine-tuning campaigns, you’ll find me enjoying time with my kids or savoring a great cup of coffee. I believe the best marketing is human, heartfelt, and authentic, and I bring that mindset to everything I do.
Cyrus Smith
Graphic Artist & Content Manager
I’m a big kid at heart and a major nerd. I’m passionate about art in all forms, from designing eye-catching visuals to curating my growing collection of Pokémon, Yu-Gi-Oh, and Sanrio collectibles. When I’m not creating, you’ll find me hanging out with my snakes, geckos, and fish, or diving into video games, music, and great food. Whether it’s with an ink pen or a digital tablet, I love bringing ideas to life and sharing my creative spark with the world.
Beth Davis
Photographer & account manager
A professional photographer, animal lover at heart, and chaos coordinator (read: Account Manager). When I’m not behind the camera or supporting our clients, you’ll find me experimenting with new recipes. I love to make art of various kinds, and bring a little curiosity, sass and warmth into everything I do.
Maxx Rose
Copywriter & seo specialist
I’m a nature-loving, rock-climbing writer with a passion for storytelling and lifelong learning. As a copywriter and SEO specialist, I love helping brands find their voice and connect with their audience. When I’m not crafting content, you’ll find me outdoors, hanging off a rock wall, or sharing fun facts about why tarantulas make great pets. I believe great writing, like great adventures, starts with curiosity and heart.
Ervey Cabarles
administrative assistant
Just your friendly Filipina VA, fueled by water, powered by snacks, and always ready to keep things running smoothly. I help manage both our team’s operations and client projects, making sure nothing slips through the cracks. When I’m not powering through tasks (in my favorite pajamas), I’m spending quality time with my family and soaking up life’s little joys.
Sanna Sanneh
Marketing Assistant
I’m a determined go-getter who believes nothing is impossible. Every day is an opportunity to learn, create, and build solutions that help global businesses thrive. I bring energy, creativity, and heart to everything I do, always putting human connection first. Outside of work, I’m a devoted father who loves exploring new cultures, practicing yoga and meditation, traveling, and spending time with my family. I embrace life with gratitude and curiosity, making every moment count.
Noel Alvarez
Web Developer
I’m your go-to web developer extraordinaire. I love building clean, functional websites on WordPress, and other web platforms, making sure our clients’ sites run smoothly and look great. I focus on practical solutions that get real results without overcomplicating things. When I’m not at my desk, you’ll probably find me exploring new places and planning my next travel adventure.
Testimonials