When starting a business, most people have no idea what they want. They have a set of products or a service they want to sell to a vague audience. This lack of direction makes managing a startup so daunting which is one of many reasons most businesses fail after the first year.
The appearance of your brand during your first year of putting yourself out there will decide what business looks like for you in the future. Your brand is the glue that keeps your business together during its hardest period. A strong, memorable brand image increases your chances of surviving past the startup phase.
What Is Brand Management?
Brand management can be summarized as the process of analyzing and strategizing over the reputation of your brand. Your brand’s reputation will be different across the board, so it is important to know how it performs in different situations. When you design a product, you have to have an audience to sell to. Brand management measures the relevance of products and services to determine whether there is demand for them or if they are on-brand for your business. If there isn’t much of a demand or the product doesn’t fit with the other items on your shelves, it most likely won’t sell.
Surface Level Brand Management
Front-end brand management is the part of brand management that only affects your business visually. This can be done through marketing campaigns, social media strategies, and email marketing. When someone is managing your brand, they deliberately find ways to put you in the spotlight and ensure that you’re brand is building a stable and healthy reputation. This will also depend on what goals you have in mind for your business. Brand managers will often advise that you post certain types of content to attract different areas of your audience.
Brand Management on the Back End of Operations
You’re brand represents everything that your business is. It also covers the wires and gears that make up the machine so that your customers can have an easier and more comfortable experience. Your clients and customers don’t need to know what your tech stack is or how many CTA’s are on your website. They also wouldn’t want to know they are part of a sales funnel or that they became a conversion from an active marketing campaign. All they need to know is that they like your product/service, the CTA button they clicked will take them to the right page, and that you have what they need.
Hiring a brand manager means you also ensure those nitty-gritty technical processes that your prospects have no interest in run smoothly. A brand manager would oversee the most crucial components of your business, like your website, email campaigns, social media presence, and the overall visual appearance of your business.
What Could a Brand Manager Do for You?
Brand managers make sure that your products/services align and attract your current customers and prospects. This includes managing brand implementation in social media content, marketing campaigns, product launches, and events. The back end of this mostly involves controlling the user experience and optimizing the customer journey. Brand managers keep your reputation in line and make sure everything is consistent.
How to Determine if A Brand Manager Can Help You?
There are so many components that come with running a business. It’s so hard to keep every process running smoothly on your own. It’s also so hard to put your trust in others to manage these incredibly valuable processes for you. While difficult, it is possible to find the right brand manager for your business.
Hiring a brand manager helps relieve so much unwanted stress. It will take time to get used to, but eventually you’ll find a professional who can help you relax. We can take care of your image for you. That way, you can focus more of your time on the fruit of your business.
That’s what we do here at Bellastrega. We can help you reach your goals without you needing to work yourself to exhaustion trying to run everything on your own. Set up a call with us today.
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