There are many components to starting a business, every piece just as important as the last. Business design just refers to every visual aspect of your business that gives it personality. While that may sound like brand design, it is more so the complete application of branding as well as the creation of other assets crucial to the function of your business.
Business Design Breakdown
Business design uses analytics and the right tools to create the best designs and strategies. It looks at a broader picture of your entire business by analyzing each moving part from your social media to your entire strategy. It’s a complete overview to ensure your business is operating at its maximum potential.
At Bellastrega, that means we review every aspect of a client’s business as part of our initial discovery. We then advise our clients and their teams on what steps to take to improve and what business should look like futuristically if those changes are made.
What Business Design Can Do for You
Part of business design is analyzing every part of your business to find any gaps that need to be filled. Is your website not getting traffic? Maybe your SEO needs to be looked at and optimized, or it could be that your tech stack is missing a crucial component. It could also mean you don’t even have a proper tech stack and that your website needs to switch platforms so that you can implement one that allows you to measure analytics and pull traffic from more outside sources.
Business Design includes diagnostics and implementation of different strategies to solve complex problems caused by multiple working pieces. It takes different specialties and skill sets involved in maintaining the inner workings of a business and combines them to help solve even the most complex issues.
Issues like failed email integration, broken links, and poor website traffic can all have multiple causes that require several different skill sets. You could need social media management skills, SEO marketing skills, and web development skills, all to fix slow website traffic. Maybe a recent product launch was a flop, and you can’t figure out why it didn’t get traction. This could require a target audience assessment, content strategy, and web design to be able to have a more successful relaunch.
For the people who want to buy ideas
Brand design and Target Audience – Your brand design represents your business. This is what people see on the surface that helps them remember who you are and what you stand for. Having a unique brand design that customers love is really important to businesses all over the world. This is why we dedicate our time to helping businesses touch the hearts of their community.
Target audience refers to the grouped traits, interests, and behaviors of people most likely to find interest in your brand. You’ll have multiple audiences based on the different spaces your brand presents itself. Specific products or services you sell may require a target audience assessment of their own to ensure a successful launch.
Customer Journey – I’m sure you’ve heard of a sales funnel. It starts with the entry and ends with the conversion. The customer journey is the process a prospect goes through from the moment they first see your brand to the first purchase they make and so on. Knowing this journey can help us solve complex issues and help enhance the journey to increase sales/conversions.
UX/UI – User-friendly design will keep people scrolling through your website. We ensure that the right info is displayed in the right places, buttons are easy to find, and headlines are easy to see. We will let you know if we feel a web page needs to undergo changes, and implement those changes if you want them to be made.
Social Media – Your social media is how your business interacts with the outside world. It’s how people are most likely to meet your brand. Social media is how your audience will best get acquainted with your brand. It will tell people who you are and what you do. Business design includes crafting custom social media strategies to help you reach your goals.
Marketing & Advertising – Part of business design is designing and implementing marketing strategies. We may use marketing strategies to become familiar with how a start-up business will perform and what we need to do to increase traction. During the discovery period, we focus on organic marketing, which includes A/B email testing and basic social media management. This way, we can gather in-depth analytics on your performance and determine the best possible route for your business.
Products & Services – Pertaining not only to what you’re selling but also to how you’re selling it. The visual aspect of a product or service is important and also included in business design. However, we also take the visual aspects and use them to create a strategy that will lead people to them.
Why You Need Business Design
When we take on a business design project, we look at every aspect of your business to determine its function and whether it supports your goals and image. When something is holding you back, we catch it and advise. Then we strategize on the best way to bring you positive growth. Business design is crucial for every stage of your business’s growth.
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